Spotlight COlorado  

Have You Met?

For the past ten years Lisa Herzlich has been the marketing director of the Cherry Creek Shopping Center (CCSC) and in that time she’s not only changed the face of shopping in Denver, but has made CCSC a major part of the community, especially in the world of nonprofits.

“She’s just incredible at her job,” says Bill Husted, columnist for the Denver Post. “No matter what you ask of her, if it will help the CCSC or the community, she will say yes, and she’ll find a way to make it work.” Lisa has a knack for creating great corporate relations, nonprofit relationships, and has been an integral part in making CCSC a key player in the world of cause marketing.

Lisa grew up in New York and when she came out west, she wasn’t very impressed with the shopping options. “I used to go back to New York to shop when I first moved here because I was convinced I couldn’t buy great clothes in Denver.” She said. “So when I heard there was a marketing job available at the CCSC, I jumped at the chance and I’ve been happy here ever since. I have the perfect job, I’m very fortunate and I hope to continue to do great work for the merchants and the community.”

Before landing at the CCSC, Lisa held a variety of jobs, including working at a catalogue company in New York, a five-year stint as the disco dance instructor at a local JCCA, and six years working for Robyn Stone where she honed her PR, advertising and events skills.

After getting her feet wet, Lisa moved to Aspen where she did advertising and PR for the Nastar ski-racing program for World Wide Ski Corp. for three years before landing her dream job at the then 2 year old CCSC. “I am a much better shopper than a skier so for me it was a dream job and I went for it.”

Lisa is recently single and loves the “bungalow colony” feel of Denver. She spends her time roller blading, dining with friends and getting out and about, although she says, “Even though I seem like I’m very social, I’m only good for a few hours with a big group. I prefer to spend quality time one on one.”

Favorite Clothing Stores: Banana Republic.

What gives a woman/man style: Classic with a hint of pizzazz.

Favorite Restaurant: China Grill in the Mandalay Bay Hotel in Las Vegas.

Which social event is your favorite? The Mask Project.

What are your volunteer activities? I am on the Mayor’s Commission of Arts, Culture and Film, the Marketing committee for Colorado Tourism Board, Hospice of Metro Denver’s Development Committee and I just recently joined Leadership Denver. I also participate in many different events on an "as asked" basis.

Who is the most interesting celebrity you ever met? Leticia Baldridge, Jackie Kennedy’s press secretary. I met her when we did the tribute to Jackie Kennedy and she had such a wealth of knowledge about history and Jackie Kennedy. She’s everything you’d ever read about her- refined and proper- but she really had a sense of joy and fun to her as well.

Who is your hero and why? My dad because he really taught me a balance in life and to always give people the benefit of the doubt. He told me that people are always good at heart and to trust that.

If your life were a movie, who would play your part? Susan Sarandon.

Saturday nights are most likely to find you: At the movies or with friends or at home reading a book.

Do you have any Pets? No, I’m allergic.

When you move, what will your home tell its next owner, about you? That I had very eclectic tastes, I like art by local artists, and I also like very comfortable furniture. My house is a balance of artsy and comfort and I like small intimate spaces.

What words describe you best? Kind and caring.

What words would you like others to use to describe you? Same.

What was your first job? At 17, I worked as a grocery check out girl to earn money to buy my first car but as soon as I got the money, my father bought it for me. I also sold cosmetics at Bloomingdale’s in New York and when I first moved to Denver, I taught disco dance classes in my Danskin leotard for about five years at the JCCA and different clubs and it was so much fun.

If there were one thing you could change about yourself, what would it be? I would have had children.

What is your greatest indulgence? Clothes.

What is the best gift you have ever given or received? When I was 16, my parents bought me a tiny little diamond on a necklace and I have worn it almost every day since. The best gift I have ever given was the same gift to my step-daughter on her 21st birthday hoping she’ll wear it for the rest of her life, too.

Which talent would you most like to have? I'd like to be able to sing.

What is your current state of mind? Personally I’m somewhat in a state of flux, and really trying to learn more about myself. Professionally, I’m excited because my job is so rewarding.

What do you consider your greatest achievement? My greatest achievement has been to help Cherry Creek Shopping Center become a major part of the community while raising money for nonprofits at the same time.

What is your most treasured possession? My picture albums that I’ve lugged around from house to house for the past 25 years.

What do you consider the most overrated virtue? Beauty.

What is the quality you most like in a man? Confidence, kindness and a sense of humor.

What is the quality you most like in a woman? Loyalty, dependability and honesty.

What are some of your favorite books / writers? I love Pat Conroy, especially The Prince of Tides, Atlas Shrugged, by Ayn Rand and mystery books.

What is the best advice you have ever received? Listen to people and trust yourself.

What is your motto? Give people the benefit of the doubt.